Abstract: The adoption of green control technology for farmers plays an important positive role in reduction of pesticide, quality improvement of agricultural and protection of ecological environmental.. Based on 285 samples of citrus growers in Yichang and Danjiangkou of Hubei province and Ganzhou of Jiangxi province. Using the dual logic regression method analyzes the influence of market profit and government incentive and restraint policy on the willingness and behavior of farmers to adopt green control technology. Research shows that: （1) 36.14 % of sample farmers did not have true adoption behavior of green control technology with the intention of adopting green control technology. （2) The adoption behavior of green control technology of farmers is influenced by both of the market profit and the government's incentive and restraint policy. Under the condition of imperfect development of green market and insufficient incentive of market profit, government incentive and restraint policies can promote the adoption of green prevention and control technology in different degrees. That is, the government's incentive and restraint policies supplement the shortage of green agricultural products market and play an active role in guiding and regulating the prevention and control of green pests and diseases in farmers.