Abstract: The farming willingness of rural youth is highly related to the development of agricultural management, to the training of novel skilled farmers and to the national food security of China. Based on the data of 597 questionnaires obtained in Henan Province, we explore the farming willingness and its impact factors of rural youth in the near and long term, respectively. We use the push-pull theory as well as the binary logistic regression analysis model in this work. The results show that the farming willingness of rural youth will decrease in the far future compared with the results in recent years. There are similarities and differences between the short-term and long-term reasons of the “two generation” farming willingness. The farming experience, family type and life stress in the rural aeras have significant effect, along the same direction, on the short-term and long-term farming willingness of rural youth, while the requirements of farming skill and daily family expenditure have influence on the short-term and long-term farming willingness with opposite directions. However, some factors only affect the farming willingness of short-term or the long-term farming willingness of rural youths. Factors such as peasant household characteristics and rural thrust play an important role in both the short-term and long-term farming willingness of rural youths. In addition, the pull force in rural areas has a significant effect on the short-term farming willingness, while the pull force in urban areas has a significant effect on the long-term farming willingness. According to the impact factors of the farming willingness of rural youth, we show some specific policy suggestions to provide comments for local governments to formulate their policies.