Abstract: Exploring the coupling coordination relationship between the new-type urbanization process and the farmland utilization eco-efficiency is of great significance for urban-rural integration development and ecological civilization construction. Taking 79 counties in Hubei Province as the research objects, this paper explored the temporal and spatial evolution characteristics of the new-type urbanization level and the farmland utilization eco-efficiency from 2000 to 2018. The entropy method, SBM-undesirable model and coupling coordination degree model were adopted. The results showed that: (1) The county level of new-type urbanization showed a slow upward trend with minor fluctuations. Spatially, there was a "core- periphery" pattern centered on Wuhan. (2) The overall farmland utilization eco-efficiency was at a relatively low level, but it showed a significant increasing trend. The spatial pattern tended to be stable with a general characteristic of high in the central and eastern and low in the western. (3) The coupling coordination degree showed a slow upward trend. By 2020, the coupling coordination level of the majority of counties had reached a barely coordinated or higher level, and the spatial differences of the coupling degree in the "east-west" direction were gradually apparent. In the future, Hubei Province may promote the urbanization construction and sustainable farmland utilization according to local conditions, and establish a comprehensive coordination mechanism to actively promote the cross-regional flow of production factors.