Abstract: In view of the present situation of farmers’ little behavior with strong willingness in organic fertilizer application, 372 samples of fruit,vegetable and tea growers in Zigui and Dangyang city, Hubei province were used to explore the obstacles to the expression of farmers’ organic fertilizer instead of chemical fertilizer behavior from the perspective of technology environment, using coefficient bundle method.The results show:(1)The willingness to use organic fertilizer is deviated from the behavior of the farmers, and there are still 31.45% of them who have no real application of organic fertilizer with willingness in that case. (2) The technical environment obviously influenced the application of organic fertilizer, and massif elements and material acquisition are the two main factors. (3)The application of organic fertilizer for farmers is mainly influenced by amount of agricultural labor, soil fertility, agricultural products’ value recognition and difficulty in sales, acquisition costs, mean slope, government propaganda, weather livestock and poultry are farmed and organic fertilizer subsidy policy is enacted. Therefore, we should focus on the development of organic fertilizer technology promotion in the areas of crop-breeding coordination and soil remediation, the interests of farmers, what’s more creating a good policy and market environment, and strengthening the innovation and research and development of organic fertilizer technology, enhancing the matching degree between technical environment and technical attributes, promoting the popularization and use of organic fertilizer technology are also required.