Abstract: Abstract：Based on the survey data of 1 007 farmers in Hubei Province, this paper, employing the Ordered Logit model, analyzed the effect of farmers’ sense of belonging to the village on their participation in rural environmental governance from the perspectives of ownership, village identity, village love, business concern and village attachment. The results show that: (1) 98.42% of the farmers has participated in rural environmental governance, with only 25.60% of the farmers participating in the two or more environmental governance behaviors, thus the participation level needs to be further improved. (2) At present, the level of farmers’ sense of belonging to the village is generally high, while there is still room for further improvement. (3) The sense of belonging to the village plays a significant role in promoting farmers’ environmental governance behaviors. The stronger the sense of ownership is, the higher the sense of identity of villages is, the deeper love they put in villages, the more they are concerned about village affairs and the higher they are attached to villages, the more they are likely to participate in rural environmental governance. (4) Farmers’ personal characteristics have a certain regulatory effect on the above relationship. When the farmer is an older, highly educated woman with long residence time and surname, sense of belonging to the village is more likely to influence their environmental governance behaviors. Therefore, in addition to continuing to optimize conventional economy and institutional regulations, the sense of belonging, an internal incentive mechanism, should be cultivated and strengthened to promote farmers’ environmental governance behaviors, and thus achieving the goal of ecological livable rural areas.