Abstract: The developed areas in the Southeast Coast of China are the pioneers of reform and openingup and modernization of the country. Due to the rapid development in the past 10 to 20 years, industrial structure has been more reasonable, the local economy has been strengthened greatly, and the integrated situation of urbanrural and megalopolis has been formed fundamentally. The progress of economic globalization and integration will still take on responsibilities on enhancing international competitiveness and leading inward economic development. At the same time, however, problems—such as low capacity of industrial innovation, lack of energy sources, serious landloss, limited development spaces, and ecological and environmental deprivation—have become obstacles to the sustainable development of these areas. The authors analyzed the present development situation and existing problems, and then put forwards some measures for sustainable development of these areas in the view of balancing economic, environmental and social development.

Key words: the developed areas, the Southeast Coast of China, development trend