Abstract: Tourism attraction is the driving force for the development of tourism destinations. The evaluation of tourism attraction based on demand side has crucial guiding significance for the management and marketing of rural tourism. Taking Jiangxi Province as an example, this paper divides the rural tourism destination types, constructed the rural tourism attraction evaluation system based on network information. Meanwhile, it uses spatial autocorrelation and kernel density analysis to analyze the spatial distribution pattern of rural tourism destinations’ attraction. The finding shows that: (1) The rural tourism destinations in Jiangxi can be divided into six categories (ecological tourism, leisure and vacation, farming experience, agricultural science and technology, local culture and characteristic villages and towns) and 24 basic types. (2) The attractiveness index of single rural tourism destination in Jiangxi Province is quite different, and the attractiveness index of different types of rural tourism destinations also has significant difference. Specifically, the eco-tourism destinations’ attraction is the highest, while the categories of agricultural science and technology rural tourism destinations have the lowest attraction. (3) The rural tourism destinations have brought good leisure experience to tourists, and the overall satisfaction of tourists is relatively high, but the degrees of network attention and tourist sharing are quite low. (4) The attractiveness of rural tourism destinations is remarkably concentrated in the three major areas of “Nanchang-Jiujiang-Yichun”, “Pingxiang-Yichun” and “Shangrao-Jingdezhen”, and the spatial agglomeration pattern of various types of rural tourism destinations varies greatly. Based on the conclusions above, the study puts forward to four suggestions for improving the attractiveness of rural tourism in Jiangxi Province: (1) Excavate the characteristics of rural tourism resources and avoid the dilemma of homogenization and commercialization. (2) Enhance the development quality of less attractive rural tourism destinations based on resource advantages, and promote the coordinated development of different types of rural tourism destinations. (3) Strengthen the marketing and publicity of rural tourism sites, and enhance tourists’ network attention and sharing behavior. (4) Optimize the development pattern of rural tourism, and realize the balanced development of regional rural tourism in Jiangxi Province.