RESOURCES AND ENVIRONMENT IN THE YANGTZE BASIN >> 2012, Vol. 21 >> Issue (11): 1323-.

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QUANTITATIVE ASSESSMENT AND DEVELOPMENT STRATEGY FOR HOT SPRINGS TOURISM DESTINATION IN WANJIANG URBAN BELT

QI Xianwen1|ZHA Liangsong2   

  1. (1.Department of History and Tourism Culture, Chaohu College, Chaohu 238000, China;2.Tourism College, Anhui Normal University, Wuhu 241000, China
  • Online:2012-11-20

Abstract:

The hot spring resources in Wanjiang Urban Belt is the most abundant in East China.The authors developed an evaluation index system consisting of 13 indices about the development condition of hot spring tourism destination from three aspects——resources value,market location and regional support condition.There are two types indicator factors in tourism destination development evaluation.One type is quantified,called numerical factor.The other category is not directly quantifiable,known as the fuzzyfactor.The authors put forward a comprehensive evaluation model with compatibility,which combined the tourism destination complex evaluation model with the fuzzy evaluation model and had their advantage and adaptability.Through indepth investigating hot spring tourism destinations and mastering relevant data in Wanjiang urban belt, the authors assessed development conditions of exploiting hot spring tourism resources for six districts based on the proposed evaluation index system.Results indicated that development conditions in Hefei and Ma'anshan were best,and hot spring resources value was commensurate with market location and regional support condition,which followed by the development conditions of Anqing.Development conditions of Lu'an and Xuancheng was the worst. The paper put forward development strategies for the whole Wanjiang Urban Belt about culture and competition. Subsequently, different regions were discussed in detail. 

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