Abstract:

With the process of globalization, the competition among the ports, shipping lines and terminal operators to get more container traffic has been intense. To get more container traffic, some ports have been making a great effort to be a logistic hub to increase their competitive advantage. The port authorities have implemented various efforts, such as building logistic centers, expanding port backup areas, cooperation between port authorities in the same areas and advancing information technology systems. Meanwhile, among the factors yielding on a port competitiveness, performance or efficiency is considered as one of the most influential elements. The port backup areas advances their port competitiveness and increases their profit through improving port productivity and advancing valueadded logistics. Under the circumstances, port backup area has attracted much attention in recent years as an important function area.From the perspective of transportation costs，the article analyzes the transportation cost from the candidate points of port backup area to the direct hinterland and indirect hinterland，as well as the comprehensive transportation cost among the various candidate points，and makes further research on the location of Waigaoqiao port backup area by use of the ARCVIEW network analysis module. The results show that the transportation cost from Waigaoqiao bonded logistics zone to the port is at a high level as a whole with the coefficient of 0.381 4,0.275 9,0.319 5 and 0.211 8 respectively；the transportation cost to direct hinterland is at a low level with the coefficient of 1.107 93,1.136 49,1.085 24 and 1.109 76 respectively；the transportation cost to indirect hinterland is at the central level as a whole with the coefficient of 0.874 5,0.935,0.825 4 and 0874 respectively；the transportation cost to hinterland is overall below the average level with the coefficient of 0.944 5,0.995 4,0.903 4 and 0.944 7 respectively. Meanwhile, the comprehensive transportation cost from Waigaoqiao bonded logistics zone to the port and hinterland is 0663,0.635 7,0.611 4 and 0.578 2 respectively, which has a superior position. In future, Waigaoqiao port bonded logistics zone should expand toward southeast direction,with the increase in the freight of Waigaoqiao port area