RESOURCES AND ENVIRONMENT IN THE YANGTZE BASIN >> 2019, Vol. 28 >> Issue (07): 1736-1746.doi: 10.11870/cjlyzyyhj201907023

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Analysis on the Influence of Network Embeddedness and Risk Perception on Farmers’ Adoption Behavior of Green Agricultural Tillage Technology —Based on the Survey Data of 615 Farmers in Hubei Province

CHENG Lin-lin1,2, ZHANG Jun-biao2,3, HE Ke2,3   

  1. (1.School of Economics & Management of Hubei University of Technology,Wuhan 430068,China;2. College of Economics & Management, Huazhong Agricultural University,Wuhan 430070,China;3.Hubei Rural Development Research Center,Wuhan 430070,China)
  • Online:2019-07-20 Published:2019-07-25

Abstract: Based on the theory of social embeddedness, using the survey data of 615 households in Hubei province, the structural equation model was used to empirically analyze the influencing path and group differences of network embeddedness and risk perception on the adoption of green tillage technology of farmers. It was found that:(1) the proportion of farmers adopting green tillage technology was relatively small, among which the adoption rate of straw mulching technology was relatively high, while the adoption rate of deep pine, organic fertilizer and biological pesticide was slightly low.(2) Network embeddedness and risk perception have significant positive effects on farmers’ green tillage technology adoption behavior, and risk perception has mediating effects on the influence of structural embeddedness on farmers’ green tillage technology adoption behavior.(3) Compared with education level and family annual income of famers’, the actual land area operated by the family has a more obvious effect on the influence of network embeddedness on the adoption of green tillage technology of farmers. In view of this, it is suggested to actively promote the moderate scale operation of agricultural land, and encourage the establishment of green applicable technology promotion and discussion network embedded in local agricultural technology promotion stations, with big farmers as the forerunner, so as to ensure the green tillage technology to land. At the same time, the government should strengthen disaster warning and construction of field schools, strengthen farmers’ awareness of green production by publicizing education and training guidance, and guide farmers to promote green production mode.

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