RESOURCES AND ENVIRONMENT IN THE YANGTZE BASIN >> 2005, Vol. 14 >> Issue (6): 689-693.

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DESTINATION DEVELOPMENT IN YANGTZE BASIN MOUNT TOURISM IN SHENNONGJIA

ZHANG Jian，WANG Yu-ming，ZHAO Zhong-hua   

  • Received:2004-12-10 Revised:2005-04-04 Online:2005-11-20
  • Contact: ZHANG Jian

Abstract: In the Yangtze Basin, many mount tourism destinations develop well and have successful experience such as implemented by government, emphasizing tourism value, escaping extensive development, conceiving a world-class destination image, keeping good environment, promoting excessive investment, developing grand tourism, upgrading service level. Shennongjia is a typical mount tourism destination in the Yangtze Basin and then can get some inspiration. The strategies are following with the developing trend, forming new development poles, carrying out regional tourism development strategy, integrating RMP system, rebuilding a new tourism image and promoting regional cooperation.

Key words: Yangtze Basin, mount tourism destination, Shennongjia, strategic

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