RESOURCES AND ENVIRONMENT IN THE YANGTZE BASIN >> 2009, Vol. 18 >> Issue (12): 1103-.

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RESEARCH ON THE EVALUATION MODEL OF ECOTOURISM SUSTAINABILITY——A CASE STUDY OF JIUZHAIGOU SCENIC SPOT

LIU Yun   

  1. (Southwest University for Nationalities, Chengdu |610041|China)
  • Online:2009-12-20

Abstract:

The fragile ecoenvironment requires a sustainable development in tourism activities.Different assessments of the same tourism area owing to standard deviation would to some extent influence the precise evaluation of ecotourism sustainability in this area.However the adoption of indicators in evaluation model can reflect the differences mentioned above and lead to a precise result.Taking Jiuzhaigou,the world natural heritage site,as a case,this article probed into the relationship between the three key factors in tourism namely resources,community and tourism so as to construct an evaluation model of ecotourism sustainability.Meanwhile this paper suggests the implement of Delphi Method in indicators and the importance of both the interviews and questionnaires carried out by the tourism administration, which can be used as a test to the evaluation.As a conclusion,this paper points out the comprehensive evaluation model is of great help to the sustainable development administration and could be practiced in other destinations.

Key words: ecotourism/sustainability/stakeholders/ Jiuzhaigou Scenic Spot

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