Abstract: Based on the survey data of 632 rural households in Hubei province, this paper considered the external environment of green agriculture production, and combined the farmers’ cognition of green agricultural production and the characteristics of farmers’ households. Then the logistic regression was employed to analyze the influencing factors of farmers’ willingness to green agriculture production. The results  show that :(1) several factors have a positive impact on farmers’ willingness, such as the proportion of agricultural income in the total household income, the economic benefits and understanding of green agriculture, rural environmental pollution status and government subsidies;(2) nevertheless, some other factors will weaken the farmers’ willingness, including the farmers’ age, the risk of adopting green technology and government regulation. Therefore, in the process of promoting the green transformation of agricultural production, we should strengthen the training of professional farmers and the green agricultural production technology, in order to guarantee the reliability of green technology. At the same time, the government should improve the green agricultural production system, and moreover should guide and standardize the green agricultural production behavior of farmers by means of incentive policies instead of regulation and punishment mechanism