Abstract:

Farmers play an important role in the improvement of agrienvironment.The analysis on farmers’ perception of environment,behavior decision and the consistency between them was conducted by a survey of 206 farmers in Jiangsu province.The conclusions are as follows.Facing the total score of 6 points cognition questions,787% of farmers got the score below 35,which showed that the cognition of environment of farmers was low.Facing the total score of 5 points decision questions,563% of farmers got the score as or below 3,which showed that some farmers paid less attention to the product decision process.Education had significance effect both to environment perception and behavior decision,but the correlation between environment cognition and behavior decision was not significant.Variables such as land size,education,age,gender and main source of income had different effect on environment perceive and behavior decision,and this explained the inconsistency of them to some extent