Abstract:

The Dynamic Factor Analysis(DFA)，integrated the crosssection analysis results through Principal Component Analysis(PCA) and time series analysis results through linear regression model，is a multivariate statistical analysis method，which has the characteristics of objectivity and comprehensiveness and others.So far this method appears in few researches at home and abroad.Using the STATA statistical analysis tools，this paper applied DFA to analyze the tourism competitiveness in Sichuan province by integrating the vertical and horizontal comparison.This paper focused on understanding the development and changes of tourism industry in Sichuan and its position in the country，thus to provide a reference for its future strategy of tourism industry development.The results show that socioeconomic environment factor was the most important factor to affect the tourism competitiveness of Sichuan.In addition，factors of tourism reception capacity and market，tourism resources，professional staff and ecoenvironment had varying degrees of impact on tourism competitiveness.The average composite score of tourism competitiveness in Sichuan was 1394，which was topranking in the 31 regions from lateral perspective，indicating a strong comprehensive strength.Meanwhile，tourism competitiveness had changed significantly in Sichuan during 2006-2010 from the vertical perspective，and showed a very unstable state from 2008 in particular.Specifically，the development of tourism was in a steady upward trend from 2006 to 2007，but immediately it dropped to the lowest in 2008，then rose quickly in 2009 and had a downward trend in 2010 again，which was however lower than the level in 2006.This is mainly due to the impact of the Wenchuan earthquake in 2008.The paper further proposed that Sichuan Province should focus on five aspects mentioned above to enhance tourism competitiveness，namely，the socioeconomic environment，tourism reception capacity and market，tourism resources，professional staff and ecoenvironment.Overall，DFA is suitable for the evaluation of tourism competitiveness in Sichuan，and the result is in line with the reality.Compared with other methods，this method has certain advantages，that is，the changes in regional tourism competitiveness over time can be reflected，which makes up for the lack of those static evaluation methods and should be widely applied