RESOURCES AND ENVIRONMENT IN THE YANGTZE BASIN >> 2019, Vol. 28 >> Issue (01): 202-211.doi: 10.11870/cjlyzyyhj201901021

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Technology Perception and Biological Pesticides Adoption

CHANG Hua-yi1,2, ZHANG Jun-biao1,2 , HE Ke1,2

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  1. (1. College of Economics & Management, Huazhong Agricultural University, Wuhan 430070, China; 

    2. Hubei Rural Development Research Center of Huazhong Agricultural University, Wuhan 430070, China)
  • Online:2019-01-20 Published:2019-02-20

Abstract: The environmentally friendly characteristic of biological pesticides has become an important type of technologies in the green development of agriculture. Paying attention to farmers’ adoption of biological pesticides is of great significance in promoting biological pesticides and the green development of agriculture. Therefore, this paper employed the Binary Logistic model with the 388 samples of Hubei province, to explore the impact of personal technology perception on farmers’ adoption behaviors of biological pesticides by grouping technology perception into technology acquisition perception and technology service perception. The results showed that, the technology perception had a significant impact on their adoption behaviors. Generally speaking, technology service perception played an important role in farmers’ adoption behaviors, and the sequence of impact intensity was perception of government technology service, perception of professional cooperatives’ technology service, perception of technology service from agricultural technology-promotion organizations. However, technology acquisition perception had little influence on farmers’ adoption behaviors. Based on the findings, related recommendations are proposed to promote farmers’ adoption of biological pesticides.

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