Abstract:

Based on the comprehensive consideration of the resources and market conditions,the index system for evaluating the development potential of fishing culture tourism resources was established,which includes resources value,resources capacity,resources influence,market development and demand levels with 14 factors.This index system is a combination of AHP and entropy technology,adopting AHP to ensure the weight of each index and entropy technology to amending the weight.It also establishes a linear weighting function model for the comprehensive evaluation.This empirical study takes the four scenic spots in Xiangshan County as example:Songlan Mountain Beach Resort,Chinese Fishing Village,Shipu Fishing Harbor and Xiangshan Folk Custom Village.The result shows that the potential values of the four scenic spots are 5.842 4,7.006 5,8.223 2 and 7.135 6 respectively.According to the potential values, these spots can be arranged in the following descending order:Shipu Fishing Harbor,Xiangshan Folk Custom Village,Chinese Fishing Village,and Songlan Mountain Beach Resort.This evaluation result is in accordance with the fact.Thus, the evaluation index system adopted in the study is scientific and feasible, and can provide experience in assessment on the development potential of other cultural tourism resources