Abstract:

Spa tourism is becoming increasingly popular.It leads to hot spring development growing vigorously.Evaluation about development potential of spa tourism resource will provide instructional information for reasonable and orderly development of hot spring.In the paper,the authors construct evaluation index system of development potential of hot spring tourism resources according to resource endowment,resource environment,accessibility,tourist markets of tourism system,create the model of potential evaluation of regional spa tourism resources combining the weight of information entropy,and calculate development potential index of spa tourism taking Hunan for instance.The development potential of spa tourism resources in Hunan is divided into high potential zone,medium potential zone,low potential zone and zero potential zone.The result shows that higher potential zones lie in the Northwest of Hunan Province and lower potential zones lie in the Southeast of Hunan Province.In order to develop hot spring resources rationally,according to spatial distribution of four potential zones,the paper proposes measures of spa tourism development from traffic planning, development modes and regional cooperation