Abstract:

Ecotourism is an important carrier of ecological civilization,and ecological civilization is the scientific guide to the sound development of ecotourism.There are plentiful ecological tourism resources and good conditions of developing ecotourism in the coastal area of Jiangsu province,including three cities as Lianyungang，Yancheng and Nantong.However,there is a lack of cooperation while more competition for three cities in the process of developing ecotourism.Thus,three cities do not develop potential ecotourism resources to the full by lack of effective regional ecotourism cooperation.On the basis of analysis on necessity and feasibility of the regional ecotourism cooperationcompetition,the paper points out that the three cities should actively promote the regional ecotourism cooperationcompetition guided by ecological civilization，such as making a unified plan，constructing a coastal ecotourism zone，accelerating joint development of competitive ecotourism routes,innovating ecotourism products，strengthening the cooperative marketing of ecotourism，improving tourist transportation and travel service，perfecting the institutional mechanism of cooperation，strengthening ecological education and working together to improve the ecological environment