Abstract: Based on the survey data of 668 farmers in Hebei, Anhui and Hubei provinces，this paper analyzed the embeddedness factors that influenced farmers’ adoption of conservation tillage technology in the light of social embeddedness theory. The results showed that the “embeddedness factors” of nine variables from three dimensions，namely， government support，farmers’ cognition and social capital network，had a significant influence on farmers’ adoption of conservation tillage technology. Among those factors under investigation, government policy publicity，farmers' cognition of ecological, social and economic values, interpersonal trust, institutional trust, reciprocity norms and farmers’ participation network had positive effects on farmers’ conservation tillage technology adoption. Thus, in order to facilitate farmers’ adoption of conservation tillage technology，government should raise awareness of the importance of conservation tillage technology，strengthen the publicity of conservation tillage technology，and support the construction of a social-embedding environment which is conducive to the promotion of conservation tillage technology according to local conditions.