关键词: 中部地区/崛起/旅游景区/特征/战略

Abstract:

Central China is core area of  multicultural civilization，strategic hinterland and traffic arteries.It is necessity to carry on boom strategy in a timely manner in central China for national benefits.Moreover,the development of tourism attractions,as a foundation of the development of tourism,is significant.Statistical data of tourism attractions were collected and literature review was summarized and analyzed in this paper.The conclusions are introduced from the number of tourist attractions,the level of quality,capacity and level of operation,management status,the characteristics of spatial distribution,as well as attraction types,by comparing eastern China with western China,as follows.The distribution of 1A4A grade tourism attractions are balanced,but overall percentage of is low;The total quantity of tourists is medium but inbound tourists are few;the incomes and profits are high but the average profit and operating profit margin are low;geographical distribution is uneven between provinces;the main types of tourism attractions are natural landscape and ancient heritages,less recreation attractions and resorts are developed.Accordingly，a development strategy of updating and increasing tourism attractions and the concept of cultural brands,regional division and cooperation,unitary marketing are brought in and discussed.

Key words: central China/boom/tourism attraction/characteristic/strategy