关键词: 旅游资源/ 资本化/ 机制/ 方法

Abstract:

The conceptions and methods of tourism resource capitalization should be put forward,to aim at the outstanding problem in development and management of tourism resources at present in our country,and also meet the needs of tourism practice.It is a capitaldriven managerial idea and method for tourism resource development.Under legislation and policy,tourism resources can be consolidated as a form of capital and invested together with monetary capital,physical capital,human capital,and other inputs into tourism development activities to carry out marketoriented development,operation,and management,resulting in good benefits in economy,environment,and whole society.It will also increase the values of tourism resources and the equities for their owners.It should be got deep into discuss with the problems of internal mechanisms,external terms,realized routes,modes,etc,in which the tourism resources turn into capitals. Capitalization of tourism resources emphasizes the value and profit of tourism resources,which will optimize the allocation of resources,improve the utilization of resources,increase the efficiency of development and management,and achieve the sustainable development of the tourism industry.

Key words: tourism resources/ capitalization/mechanism/method