Abstract:

The tourist resources are the object of tourism activity,which are the material base and precondition 〖JP〗for existence and development of tourism.There are mainly the index method,the rank score method and the expert scoring in comparative analysis of regional competitiveness of tourism resources,which methods are comparatively influenced by subjective factors.The TOPSIS (Technique for order preference by similarity to ideal solution) method is a multiple attribute decisionmaking method to identify solutions from a finite set of alternatives based upon the concept that the chosen alternative should have the shortest distance from the positive ideal solution and the farthest distance from the negative ideal solution.In this paper, firstly,the TOPSIS method and how to define the weight by information entropy were introduced.Then,the index system of regional competitiveness of tourism resources was built according to the attribute of tourism resources.Based on the weighted TOPSIS method,the regional competitiveness of tourism resources of 16 cities in the Yangtze River Delta was studied.The analysis results indicate that there is much difference among the 16 cities in tourism resources competitiveness.Suzhou and Hangzhou are the strongest competitive,however,Taizhou and Nantong are the weakest.The conclusion indicates that the weighted TOPSIS method could be applied to the comparative analysis on regional competitiveness of tourism resources,and can reduce the subjective influence and improve the reliability of evaluation results