Abstract: According to the influence mechanism of environmental emotions and skills on the pro-environmental behavior of households, using the survey data of 498 tea growers in Qinba Mountain Area, a counting model was used to analyze the impact of environmental emotions and skills on reducing pollution behaviors and improving environmental behaviors of households, and the moderating effect of social reference norms is discussed. The results show that, firstly, both positive and negative emotions have a significant impact on the improving environmental behaviors of households, but only positive emotions have a significant impact on the reducing pollution behaviors of households. The environmental skills including strategic knowledge and action ability have a significant impact on the reducing pollution behaviors of households, but only the action ability has a significant impact on households′ improving environment behavior. Secondly, the positive emotions have a strengthening role in the relationship between action ability and households′ improving environment behavior, and the negative emotions have a strengthening role in the relationship between action ability and households′ reducing pollution behavior. Thirdly, the social reference norm plays a positive moderating effect in the relationship between action capacity and households′ improving environment behavior; the social reference norm has a moderating effect in the relationship between environmental emotions and households′ reducing pollution behaviors, but the different types of environmental emotions have different moderating directions.