长江流域资源与环境 >> 2022, Vol. 31 >> Issue (4): 781-792.doi: 10.11870/cjlyzyyhj202204006

• 区域可持续发展 • 上一篇    下一篇

大运河江苏段红色旅游网络热度时空演化特征研究

姚  蔚,章锦河*,段晓芳,徐一帆   

  1. (南京大学地理与海洋科学学院,江苏 南京 210023)
  • 出版日期:2022-04-20 发布日期:2022-04-21

Analysis of Spatio-temporal Evolution of Red Tourism Internet Heat in Jiangsu Section of Grand Canal

YAO Wei, ZHANG Jin-he, DUAN Xiao-fang, XU Yi-fan   

  1. (School of Geography and Ocean Science, Nanjing University, Nanjing 210023,China)
  • Online:2022-04-20 Published:2022-04-21

摘要: 大运河江苏段不仅是大运河文化保护传承的重点区域,更是见证我党革命历史、涵养民族精神的红色之河。在建党100周年到来之际,以大运河江苏段核心区为研究区域,基于旅游网络数据,构建了景区网络热度测评模型,使用趋势面、核密度、GIS分析技术等方法对红色旅游网络热度的时空演化特征进行了探究。研究结果表明:(1)在时间演化特征上,大运河江苏段红色旅游网络热度呈现稳步上升的演化路径。季节网络热度总体呈现“三峰四谷”的波动趋势,红色主题热度的季节性变化受红色事件发生时间影响。(2)在空间演化特征上,大运河江苏段红色旅游网络热度核心由“单核”演化为“三核”,红色旅游网络热度高密度区对周边的辐射力度不断增强。在苏南-苏北-苏中地区,热度依次呈现递减趋势。大运河江苏段走向上的红色旅游网络热度的均质程度较差,红色旅游发展速度东南快西北慢。(3)大运河江苏段红色旅游的发展受地区政策扶持、经济发展水平、智慧旅游建设的影响,大运河沿线跨城市间文化和旅游的交流融合也对其起到了推动作用。疫情对于红色旅游有一定的冲击,但游客旅游偏好的变化也为更多知名度较小的景区带来转机。

Abstract: Jiangsu section of the Grand Canal is not only a key area for the cultural protection and inheritance of the Grand Canal, but also a red river to witness the revolutionary history of our Party and conserve national spirit. On the occasion of the 100th anniversary of the founding of the Communist Party of China, this study takes the core area of Jiangsu section of the Grand Canal as the research subject. Based on tourism network data, this paper constructs an evaluation model of the network heat of scenic spots, and uses the methods of trend surface, kernel density, GIS analysis technology to explore the spatial-temporal evolution characteristics of the network heat of red tourism. The research results show as follows. (1) In terms of time evolution, the popularity of the red tourism network in Jiangsu section of the Grand Canal shows an evolutionary path of steady rise. The seasonal network heat shows a fluctuating trend of “three peaks and four valleys”, and the seasonal change of red theme heat is affected by the occurrence time of red events. (2) In terms of spatial evolution characteristics, the core of the red tourism network in Jiangsu section of the Grand Canal has evolved from “single core” to “three cores”, and the radiation of the high-density area of the red tourism network to the surrounding areas is increasing. In Southern Jiangsu-Northern Jiangsu-Central Jiangsu, the heat degree shows a decreasing trend. The degree of homogeneity of the red tourism network along the Jiangsu section of the Grand Canal is relatively poor, and the development speed of red tourism is fast in the southeast and slow in the northwest. (3) The development of red tourism in Jiangsu section of the Grand Canal is influenced by the regional policy support, the level of economic development and the construction of smart tourism. The integration of cross-city cultural and tourism exchanges plays a role in promoting its development. The epidemic situation has a certain impact on red tourism, but the change of tourists’ tourism preference brings a turning point for more less well-known scenic spots.

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