Abstract:

he study of collective memory needs to take into consideration the information source in which the remembering takes place.Jiuzhaigou tourism area in Aba Tibetan qiang autonomous regions of Sichuan province,is announced the first batch of national key scenic spots in China.The tourism of Jiuzhaigou area develops well,its visitors have as much as 169.41 million throughout 2010.At some time,there are nearly 30 000 passengers tourists in the peak travel period.Jiuzhaigou tourism area is located in the mountains,its traffic conditions is relative inconvenience,complex geological structure,the relatively high altitude (2 000-3 200 m),thus there are frequent geological disasters,climate disasters,floods in this region.This article  studied the information source of residents' collective memory construction process after "5·12" earthquake and its change characteristics to make up for the domestic academic blank,and also to provide academic guidance to the recovery work after large sudden crisis.The paper chose Jiuzhaigou residents for the case study and used CFA structural equation to verify the conceptual model of collective memory.The findings showed as follows.(1) The information sources and effects of the collective memory on natural disasters could be measured from the four dimensions of social communication,media campaigns,scenes of life,and the event description.(2) Path coefficient on radio and television programs was maximal,indicating that it played an important role on the impaction for construction of collective memory,and was an important aspect of the quality of collective memory.(3)The correlation coefficient for latent variables of the model between "event records" and "living environment" was maximal and the lowest of the "media propaganda" and "social interaction".(4) Interaction and contact existed between the four dimensions of collective memory,and collective memory of the changement in mechanism should consider multifactor interactions