Abstract: With the rapid advance of the new urbanization and rural revitalization strategy, urban-rural relationship is undergoing dramatic changes. Rural construction has made remarkable achievements, but still faces many problems. The practical dilemma of rural areas as weak link in the urban-rural regional system has not yet been effectively overcome. How to deal with the rural recession to realize the rural revitalization has become the focus of attention. Rural attraction is a potential ability or force of the rural regional system to attract population, industries, funds, information, technology and other resource elements to flow and gather. Enhancing rural attraction is an important path to cope with rural decline, enhance rural competitiveness, and achieve rural revitalization. It is a new perspective of rural revitalization geography. This paper took the rural attraction level of 28 township units in Liuyang as the research object, and used fuzzy-set qualitative comparative analysis (fsQCA) to analyze the multi-dimensional factors influencing the spatial differentiation characteristics of rural attraction and the influencing paths. The results showed that: (1) the rural attraction in Liuyang presented relatively obvious space differentiation characteristics. Rural attraction level of central town near the provincial capital was relatively high, and other regional rural attraction levels were relatively low. (2) Among the six-dimensional influencing factors of rural attraction, the consistency level of industry-economy and facilities-perception factors were relatively high, but none of them constituted a necessary condition for affecting the level of rural attractiveness. This indicated that rural attraction was formed under the interaction of multiple influencing factors, and there were multiple combination forms and ways of action. (3) Seven configurations under the influence of six antecedent variables were detected to be the main driving mechanism for the formation of rural attraction. Among them, industry and economic, social and cultural, facilities and perception played key roles in the formation of rural attraction. Location advantage was also one of the core conditions for the formation of strong rural attraction. Policy and environmental factors played auxiliary roles in the formation of strong rural attraction.