长江流域资源与环境 >> 2011, Vol. 20 >> Issue (12): 1440-.

• 自然资源 • 上一篇    下一篇

渔文化旅游资源开发潜力评价研究——以浙江省象山县为例

周彬|赵旭东|王宾梅|刘易文   

  1. (1.宁波大学人文学院旅游系|浙江 宁波 315211;2.南开大学旅游与服务学院|天津 300071;
    3.宁波大学建筑工程与环境学院|浙江 宁波 315211)
  • 出版日期:2011-12-20

ASSESSMENT ON THE DEVELOPMENT POTENTIAL OF FISHINGCULTURAL TOURISM RESOURCES——A CASE STUDY OF XIANGSHAN COUNTY OF ZHEJIANG PROVINCE

ZHOU Bin1,ZHAO Xudong2,WANG Binmei3,LIU Yiwen1   

  1. (1.Tourism Department of Faculty of Liberal Arts,Ningbo University,Ningbo 315211,China;
    2.School of Tourism and Service Management,Nankai University,Tianjin 300071,China;
    3.School of Construction Engineering and Environmental Science,Ningbo University,Ningbo 315211,China)
  • Online:2011-12-20

摘要:

在综合考虑资源条件和市场条件的基础上,建立了渔文化旅游资源开发潜力评价指标体系,该指标体系包括了资源价值、资源承载力、资源影响力、市场开发条件、市场需求条件等5个方面14个评价因子。运用层次熵分析法,即由层次分析法(AHP)确定各指标权重,再用熵技术进行修正。并建立了综合评价的线性加权函数模型。以浙江省象山县松兰山海滨度假区、中国渔村、石浦渔港古城和象山民俗文化村4个景区为例进行了实证研究。结果表明:四处景区渔文化旅游资源开发潜力值分别为5.842 4、7.006 5、8.223 2、7.135 6,开发潜力由大到小的顺序依次为:石浦渔港古城、象山民俗文化村、中国渔村、松兰山海滨度假区;所构建的渔文化旅游资源开发潜力评价指标体系具有一定的科学性和可操作性,可为其它类型文化旅游资源开发潜力评价提供借鉴

Abstract:

Based on the comprehensive consideration of the resources and market conditions,the index system for evaluating the development potential of fishing culture tourism resources was established,which includes resources value,resources capacity,resources influence,market development and demand levels with 14 factors.This index system is a combination of AHP and entropy technology,adopting AHP to ensure the weight of each index and entropy technology to amending the weight.It also establishes a linear weighting function model for the comprehensive evaluation.This empirical study takes the four scenic spots in Xiangshan County as example:Songlan Mountain Beach Resort,Chinese Fishing Village,Shipu Fishing Harbor and Xiangshan Folk Custom Village.The result shows that the potential values of the four scenic spots are 5.842 4,7.006 5,8.223 2 and 7.135 6 respectively.According to the potential values, these spots can be arranged in the following descending order:Shipu Fishing Harbor,Xiangshan Folk Custom Village,Chinese Fishing Village,and Songlan Mountain Beach Resort.This evaluation result is in accordance with the fact.Thus, the evaluation index system adopted in the study is scientific and feasible, and can provide experience in assessment on the development potential of other cultural tourism resources

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