Abstract:

Sense of place is a hot topic of western recreation geography and environmental psychology.The Influences of tourists’ sense of place on their attitude and behavior towards resource protection is a significant issue of sense of place application study.Taking Jiuzhaigou as the study case,the paper measured tourists’ sense of place and their attitude towards resource protection,and examined the relationship between them by constructing structural equation model.The results showed that natural scenery and socialcultural setting of Jiuzhaigou affected tourism function positively and significantly;natural scenery and tourism function affected tourists’ affectional attachment positively and significantly.Tourists’ attitude towards resource protection was directly influenced by their affectional attachment to Jiuzhaigou positively and significantly.Effects of natural scenery,socialcultural setting and tourism function of Jiuzhaigou on tourists’ attitude towards resource protection were realized thought their affectional attachment,which mediated the relationship between the former three dimensions and tourists’ attitude.Tourists’ experiential evaluation of natural scenery was the primary influencing factor of Jiuzhaigou tourists’ attitude towards resource protection.The higher level of place experience Jiuzhaigou tourists have,the more importance tourists attach to resource protection. Its implication in Jiuzhaigou resource protection was also discussed