Abstract: The theory of tourism area life cycle is a classic theory of tourism geography. It can better judge the development stage of tourism destination, and predict its development trend to a certain extent. It`s also provide theoretical basis in setting unique development strategy. However, there are increasingly more “web celebrity” tourist destinations, which have much different development trends from the traditional life cycle, by the influence of new media. In this paper, SEIR model and advertising budget model were used to describe the nonlinear impact of new media on the tourism area life cycle by simulating the tourist volume. To verify the efficiency of this simulation, Chaka Salt Lake in Qinghai province, Hongya Cave in Chongqing city and Yongxing Square in Xi’an city were chosen as examples. The core conclusion could be summarized by taking all simulation results together, the tourism area life cycle may evolve into four kinds of forms, including “secondary growth”, “traditional S-type”, “first increase then decrease type” and “short-term fluctuation type” under the influence of new media. The specific trend depends on the willingness of tourists in diffusing travel information and development stage of tourism destination. This research provided an effectively supplemented to the theory of tourism area life cycle and practical guidance for the development of tourist attractions in the information age.